Looking back at National Cruise Week in AUS & forward to the UK Cruise Week


Last week was National Cruise Week, dubbed as ‘Australia’s largest cruise promotion’ with over 30 of the International Cruise Council Australasia (ICCA) companies taking part.

This extraordinary event saw over 1000 travel agents taking part from both New Zealand and Australia.

The aim of the week was to promote cruising to a wide range of new potential cruisers. Lots of cruise companies offered great deals such as 40 per cent savings, free upgraded cabins, extra onboard credit and half price fares for cabin partners.

These offers, which were available only through ICCA travel agents in Australia, were pitched to raise customer awareness of cruising value for money.

“This will be the largest cruise promotion ever undertaken by the local cruise industry.  Throughout National Cruise Week, Australians will be able to take advantage of exclusive deals and spectacular savings offered by member cruise lines through ICCA member travel agents”

– Mr Brett Jardine, ICCA General Manager

There was even a recent surge in travel agents signing up to join the ICCA simply so they can take advantage of the national marketing for National Cruise Week.

“This membership surge is a fantastic response to our first National Cruise Week. The feedback I’m getting is that agents from both countries see the event as a great opportunity boost sales and a wonderful chance to raise their profiles as qualified cruise specialists” said Mr Jardine.

The National Cruise Weeks have been held in the USA since 2005 and boosted sales by over $55 million last year.

Sadly Australian Cruise Week is now over… But UK readers can still enjoy great offers in the UK national cruise week….

Missed the Australian National Cruise Week?
UK National Cruise Week is Coming Up Next!

Never fear you can still take part in UK National Cruise Week which runs from the 15th to the 23rd of September.

National Cruise Week in UK – courtesy discovercruises.co.uk

ACE accredited travel agents up and down the country will be holding ‘afternoon tea’ to celebrate the fifth National Cruise Week.

There are lots of events across the UK – you can visit discovercruises.co.uk to find an agent near you.

Not to forget the special offers and great cruise deals that will be available to UK cruisers from the 15th of September – you should keep your eyes peeled for the upcoming bargains – whether you are wanting to book your first cruise, or you are a regular at sea, it makes sense to book during National Cruise Week to take advantage of the savings.


About Author

Sandra has worked in the travel industry for over 20 years and has gained an extensive knowledge of the cruise industry. Sandra regularly writes for the Cruise 1st blog on a wide range of topics from destination guides to cruise line news.

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