For the first time in history, P&O are celebrating a double launch. In preparation for their new Summer 2021 and Winter 2021/2022 programme, we welcomed customers in-store so they could learn more about P&O and cruising in general!
In preparation for the event, we sent fliers to approximately 112,000 customers who had never cruised before. This way, inexperienced cruisers could get a taste of what’s possible and gain a glimpse into the exciting and luxurious world of cruising.
What happened?
In order to provide a more personalised experience (and due to the number of attendees) we decided to split the presentations into time slots over a two day period.
Upon arrival, our guests were greeted with welcome drinks from a choice of prosecco, orange and apple juice and a selection of cakes, nibbles and sandwiches to enjoy.
Our store manager, Vikki then made sure to thank each customer for attending and then proceed to introduce the presenters from P&O Cruises; Debbie Fisher (account manager) and Jack Atherton (our Partnership Executive). Each presenter performed a 45-minute presentation about P&O Cruises and then the floor was open for Q&A. Customers were also able to interact with the Cruise1st staff to make enquires or book a cruise.
![](https://cruise1st-uk-upload.s3.eu-west-1.amazonaws.com/blog/wp-content/uploads/2019/11/LARGE-1-702x468.jpg?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIHKLV2HUK5KVJWMA%2F20240727%2Feu-west-1%2Fs3%2Faws4_request&X-Amz-Date=20240727T035939Z&X-Amz-SignedHeaders=host&X-Amz-Expires=900&X-Amz-Signature=e30c3fb4277245ab16073dfbf6d59826417ee2ae91ec90e1a8b47fbb3ef50953)
What was covered?
The presentations consisted of loads of really insightful and fascinating information about the brand itself and its history. They also discussed:
- what’s included in their cruise prices, and what’s not,
- destinations their ships sail to,
- the different ships – and what makes them different (ie. family-friendly/adult-only),
- the new ship launch in May 2020 – Iona,
- videos and pictures of the new ships and what life will be like on board,
- the new sailings on offer,
- the new ship’s itineraries,
- drinks packages and their costs,
- what’s new and to be expected,
- and the 5 best experiences between all the ships in the fleet!
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Who was there?
Lowry store team – Vicki, Natalie, Nicola, Gavin & Samantha
Cruise1st Staff – Jordan & Octavia
Product Manager – Allan
P&O Cruises – Debbie Fisher and Jack Atherton
And our lovely customers, both new and existing to Cruise1st and some who are new to cruising entirely!
![](https://cruise1st-uk-upload.s3.eu-west-1.amazonaws.com/blog/wp-content/uploads/2019/11/large-3-702x468.jpg?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIHKLV2HUK5KVJWMA%2F20240727%2Feu-west-1%2Fs3%2Faws4_request&X-Amz-Date=20240727T035939Z&X-Amz-SignedHeaders=host&X-Amz-Expires=900&X-Amz-Signature=bd4afdede0d8c482f10d6179a55a39041521c85f098756904b0e9501566c7ecc)
What now?
Since the event, we have seen P&O Cruises grow in popularity, and every customer who enquired at the event, have now made a booking!
We really enjoyed meeting so many of our wonderful customers and helping them to discover new places, new adventures and plan their next holiday of a lifetime!
If you’d like to know more about our P&O Cruises check out our page and if you’d like to talk to one of our friendly advisors, please call us on 0808 2746 777.