Global Final of World Class Bartender of the Year Competition to be held with Azamara


Who doesn’t love a delicious cocktail when they’re on holiday?

If you like to try new and exciting drinks, then you’ll be happy to hear that WORLD CLASS, the largest mixology competition in the world, will be coming to Azamara Club Cruises. Between 4 and 9 July 2013, the final of this super exciting cocktail competition will be held onboard Azamara Journey!

The final is set to provide fantastic entertainment onboard Journey, with 50 different bartenders vying for the top prize, they will need to use all their creativity and showmanship to win over the judges.  The winner will scoop the title of Diageo Reserve WORLD CLASS Bartender of the Year.

The event will feature some of the biggest names in the cocktail and bar industry, including Dale DeGroff, Peter Dorelli, Salvatore Calabrese and Gary Regen. Other media figures will be present, plus numerous bar owners and movie stars and actors. Other activities during the event are cocktail testing challenges and talks from insiders about the industry itself.

The cruise is chartered to sail along the French Riviera in Nice and Monte Carlo and then make stopovers in the beautiful locations of St. Tropez and Ibiza. The final point of call is Barcelona.

What the experts say:

“The WORLD CLASS Global Final is a landmark event in the luxury industry which has become an internationally recognized platform and mark of distinction for mixology. WORLD CLASS elevates the craft of the bartender, discovers new talent and previews the latest trends and must-have fine drinking experiences to the world. Given the strong growth of the Diageo Reserve business within Europe, the Mediterranean was a clear choice for the 2013 Global Final.”

— Rudy Paoli, Managing Director Diageo Reserve

“Embarking on its maiden voyage, WORLD CLASS recognises the increasing popularity of luxury cruises, which are becoming some of the most sought-after tickets in premium travel…The partnership with Azamara Club Cruises will offer a unique experience for the voyagers. The Global Final will take inspiration from the most exclusive ports in Europe and bring to them the most stylish, distinctive fine drinking experiences on board the ship.”

— Roland Abella, Managing Director Global Travel & Middle East, Diageo

“Our team at Azamara Club Cruises is dedicated to creating compelling and exceptional destination-immersive experiences for our discerning, up-market travellers. We are delighted to be partnering with WORLD CLASS, bringing fine drinking experiences on board for our guests.”

— Larry Pimentel, President and CEO, Azamara Club Cruises

About Azamara Club Cruises:

Azamara Club Cruises prize luxury and excellence throughout all of its cruises. Their cruises are lavish and brimming full of class and passengers can explore the world in the most magnificent style. With a range of ports that it wider than any other cruise line, Azamara can offer a great variety of different cruise experiences. The line will also be offering an all inclusive luxury cruise from Spring 2013 for holidaymakers looking for every little detail to be taken care of.


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Claire has worked in the travel industry since leaving college in 1994. One of this blog's most regular contributors, Claire covers cruise news and industry trends.

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