Mediterranean Shipping Company Finalises Agreement with LEGO


The first ever LEGO-themed playrooms at sea are to be created thanks to a joining of forces of MSC Cruises and the LEGO Group.

Debuting aboard MSC Armonia, the new play areas will be added into the newly lengthened and refitted cruise ship as part of MSC’s £160 million Renaissance Programme.

The intention is to include LEGO play areas in two ships that are currently under construction and are scheduled to be delivered in 2017.

MSC intends to enhance their kids’ clubs with this partnership and will create separate clubs and facilities for five age groups, including Baby (under 3s); Mini (3-6 years); Junior (7-11 years); Young (12-14 years) and Teen (15-17 years).

The LEGO brick style kids’ clubs will be rolled out on three ships and will be split into Mini Club and Junior Club.

Images sourced via Pinterest Creative Commons. Credits: Lego Gizmodo


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Claire has worked in the travel industry since leaving college in 1994. One of this blog's most regular contributors, Claire covers cruise news and industry trends.

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