‘Designed for You’ – Celebrity Cruises Celebrate Their 20th Anniversary


2010 is the 20th anniversary for Celebrity Cruises, as such they have announced the launch of a brand new platform ‘Designed for You’. This new platform has cost in the region of $200 million investment and includes the enhancement of the Millennium Class ships along with the new Celebrity Life on board experience.

Celebrity Cruise’s President and CEO Dan Hanrahan has said that the new concept revolves around the existing ethos that everything Celebrity does is designed with guests foremost in their minds.

Hanrahan said ‘Everything we’ve offered over the course of 20 years, and everything we’ll offer in the future, is designed for discerning cruisers, from our contemporary, new Celebrity Life on-board experiences, to the world-class cuisine of Chef Jacques Van Staden, to our enhanced Captain’s Club loyalty program. So, we’ve summed up our long-time commitment to understanding them and delivering what they want with a new brand platform: ‘Designed for You.’’

After six months of exploring the needs of cruisers, which includes a market survey of 10,000 international cruise passengers, focus group sessions along with a host of in-home interviews, Celebrity Cruises believe they have revitalised the cruise industry with further plans to ‘Solsticize’ their four Millennium Class ships. Celebrity Constellation will be the first of the ships to receive the new enhancements and rejuvenation during its scheduled dry-dock in April.

Celebrity sail to over 170 worldwide destinations and boasts an impressive 5 out of 10 of Condé Nast’s ‘Best Cruise Ships in the World’. Their ethos of designing cruises which offer top class facilities for the most discerning of cruise passengers goes hand in hand with their reputation of offering the best of everything, including the award-winning Elemis AquaSpa, extensive dining to tantalise the taste buds and a whole host of on-board luxury facilities to meet the needs of seasoned and novice cruisers. The age of refinement and elegance is apparent whichever of the Celebrity ships you select to sail on, which will be further enhanced with their latest ‘Designed for You’ concept.


About Author

Since her first job at First Choice Holidays, Kelly has clocked up 12 years' experience in the travel industry. She specialises in cruise line news and transatlantic cruises.

Comments are closed.