Cunard Teams up with Luxury Lifestyle Brand Aspinal of London


Forever synonymous with British sophistication, Cunard is one of the industry’s most elegant cruise lines. And thanks to a new collaboration between the high-end cruise line and coveted lifestyle brand Aspinal of London, passengers can now experience boutique luxury, from land to sea. Forget Selfridges and Harrods in London. The new place to snap up a gorgeous Aspinal of London piece is on Queen Mary 2.

“On behalf of Cunard, we are proud to be working with Aspinal of London,” comments Richard Meadows, President of Cunard North America. “Separately, our brands deliver elegant and refined products for our guests and consumers. Together, we further elevate the luxurious Cunard experience and Aspinal’s timeless craftsmanship, to create a product that ties together values and trades to create a truly unique keepsake.”

Aspinal debuts a new collection

In addition to experiencing Cunard’s unsurpassed on-board service, guests will now be able to shop at a branded Aspinal of London boutique. The iconic store will make an appearance on-board the newly renovated flagship Queen Mary 2, and will debut a brand new ‘cruise centric’ travel collection featuring Aspinal’s signature refillable travel journal. The store will also retail a curated range of women’s designer handbags and purses, as well as men’s wallets and luxury leather gifts.


Luxury English lifestyle, now at sea

For passengers, the on-board store represents a new way to embrace the luxury English lifestyle. Each piece is handmade in the UK, using the finest quality materials. This means that long after the cruise has ended, luxury Aspinal of London souvenirs will continue to gleam.

“We are really excited to be partnering with Cunard, who share our love of style and travel,” said Mariya Dykalo, Creative Director, Aspinal of London. “Our co-branded collection is exclusive to Cunard and is only available on their ships, which makes the collaboration even more special.”

Indulge in a luxury cruise

Want to cruise with one of history’s most famous ocean liners? Get in touch with our in-house team of Cunard experts on 0808 2746 777 to find out more about upcoming voyages on-board the luxurious Queen Mary 2. We’ve just debuted a host of incredible packages for Queen Mary 2’s World Cruise Sectors, sailing everywhere from Sydney and Hong Kong, to Rio and Southampton.

Cunard Teams Up with Luxury Lifestyle Brand Aspinal of London
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Cunard Teams Up with Luxury Lifestyle Brand Aspinal of London
Forget Selfridges and Harrods in London. The new place to snap up a gorgeous Aspinal of London piece is on Queen Mary 2.

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Claire has worked in the travel industry since leaving college in 1994. One of this blog's most regular contributors, Claire covers cruise news and industry trends.

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