Young Royal Caribbean fans were treated to exciting news this month with the announcement that the line is partnering up with AwesomenessTV to produce two video series aimed at teenagers.
Renowned as one of YouTube’s most popular teen entertainment channels, AwesomenessTV is perfectly positioned to help Royal Caribbean connect with its young passenger base. Set to feature guest appearances from famous ‘vloggers’ such as Meghan Rosette, Oli White, Arden Rose and YoMuscleBoii, the new productions are guaranteed to be a hit with young cruisers.
Carol Schuster, Senior Vice President of Global Marketing at Royal Caribbean International explained the motivations behind the move:
“As a family brand, teens are hugely important to us, and we realise they have significant influence when it comes to deciding where to go on vacation. As a leader in innovation, there are so many WOW experiences and destinations only found on Royal Caribbean that are yet to be discovered by teens, and we’re thrilled to be working with AwesomenessTV to share those moments with this influential audience.”
Josh Levya Stars in 1st Series
Airing on July 27, the first series will consist of four episodes, hosted by teen YouTube sensation, Josh Levya. Inviting teens to join him on-board Allure of the Seas, Levya will promote the ship’s array of fantastic on-board facilities and features from a teenager’s point of view. The second series will feature six episodes, also filmed on-board Allure.
Beth Greve, Chief Revenue and Partnerships Officer at AwesomenessTV is extremely happy with the new alliance, saying “This is a terrific partnership in which AwesomenessTV and Royal Caribbean are introducing a new audience to all the amazing experiences one can have on a Royal Caribbean vacation.”
Experience Allure of the Seas!
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Images via Royal Caribbean Press Center
